The Marketing Expense Control system (MEC) is a marketing Business Intelligence platform that measures campaign performance. This is achieved through the integration of Internet behavioral tracking, traditional traffic source collection methods, CRM information, and detailed tracking of marketing costs in the MEC data warehouse. [read more...]
- Eliminate wasteful spending by quickly identifying ineffective campaigns.
- Test new campaigns in real-time results.
- Develop actionable insights from in-depth analysis.
- Manage your marketing Key Performance Indicators in a single dashboard.


